Icarus Digital Marketing Book a strategy call

CBD and hemp marketing agency

Your hemp is legal. Meta still reads it as a drug. We fix the ads, not the product.

Meta ads built for how Meta checks CBD, the pages they land on, then the email that brings buyers back. One team, one dashboard.

Book a strategy callNo long-term contracts. Running CBD ads since 2016.

Sound familiar?

Clean ad, legal product, rejected again.

Right now

Rejections that look random, one after another.

An ad pulled for the word on your bottle, when the copy was clean.

An ad pulled for the page behind it.

A whole account restricted, and you appeal again and again.

With us

Ads planned so the picture, the words and the page read as one clean whole.

Strong accounts from official Meta partners, never your own page or Business Manager.

If an account goes down, a new one on the same pixel, so your data stays.

Why it happens

It's rarely the thing you're staring at. CBD rejections have a pattern.

Your hemp can be legal to sell and Meta can still reject it as a drug. Once you see where the rejection comes from, it stops feeling random.

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  • The picture. Meta reads the words printed on the bottle or box, not only your copy.
  • Health words next to the product. 'CBD' alone can pass. CBD plus a health promise in one ad doesn't.
  • The page. Meta checks where the ad goes, so a heavy page sinks a clean ad.
  • The audience. Targeting CBD and hemp interests tells Meta your category before anyone reads the ad.

The appeal trap

Winning the appeal still costs you.

Every rejected ad leaves a mark on the account, even when the appeal wins. Enough marks and the account goes, not only the ad.

So we put the work in before the ad goes out: clean pictures, clean words, a page that matches, and an audience built from the ad itself.

On Meta we pick the clean or direct route per brand. The cloaking explainer covers both.

Who it's for

CBD and hemp brands that sell online.

  • CBD oils, gummies and topicals
  • Hemp wellness brands

Selling THCa or other cannabis? See our cannabis page.

How we start

From your last rejection to ads that keep running.

  • 1. A free 30-minute call. Bring your rejected ads.
  • 2. A written proposal with the plan and the price for your business.
  • 3. Research into your buyers, then an audit of your ads and pages.
  • 4. Launch on strong accounts, then fresh ads as the old ones tire.

Your dashboard

See every ad and every email working, on one screen.

Every service you take shows in one custom-made client dashboard: the work being made and the results.

Real Icarus screen. Client names, money and account details blurred.

Who you work with

Marketers who use AI. Not an AI agency.

Simon Jordan and Michael Porke run it, with experienced marketers in every channel working alongside our own agent team. You get a dedicated account manager and a private chat channel with us.

Simon Jordan, co-founder, at his desk in the Icarus office

Simon Jordan, co-founder.

Leads client strategy and the relationships with the ad platforms.

Michael Porke, co-founder, in the Icarus office

Michael Porke, co-founder.

Leads the setup behind your campaigns and the work of scaling them.

Michael Porke with two members of the Icarus team

An actual team

Michael and the team planning round a tableMichael with two of the team working through a plan at the whiteboardThe team talking in the office kitchenSimon with Ibtasam and Antonis at the office deskSimon and Michael with the team at the pub after workSimon and Michael at their desks in the office

Straight answers

What CBD and hemp brands ask us.

Simon and Michael with coffees in the office
Can you advertise CBD on Facebook and Instagram?

Yes, CBD brands run Meta ads with us today. Meta rejects a lot of legal hemp, so the ads, pictures and pages are planned for how Meta checks them, and they run on strong accounts from official Meta partners.

Why does Meta reject my CBD ads when my product is legal?

Meta's checks treat hemp like a drug whatever the law says. It usually comes down to the label in the picture, health words next to the product, the page behind the ad or the audience you picked.

Should I appeal every rejection?

No. Each rejection marks the account, even when you win. Fewer rejections in the first place is the fix.

Can I say what CBD does in my ads?

Not as a health promise. CBD next to a health claim gets rejected. We write what the product is and why people choose it, and keep the selling detail for the page.

My ad account was restricted. Is it over?

No. Restrictions are routine in CBD, not a sign you did wrong. If one goes, we move to a new account on the same pixel so your data stays.

Do you work with THC or delta-8 brands?

Yes. Delta-8, delta-9 and THCa brands are a big part of what we run. Meta treats them more like cannabis than CBD, so our cannabis page shows how we keep those ads live.

How much does it cost, and is there a contract?

Price and ad spend are set for your business on the call and written into your proposal. No long-term contracts, and no forecasts to win your business.

Simon JordanMichael Porke

Bring us your last rejected ad.

A free 30-minute call about your CBD brand, why the ads get pulled and what we'd run first. You get a written proposal after.

Book a strategy callNo long-term contracts. Over 300 brands since 2016.