Icarus Digital Marketing Book a strategy call

Facebook and Instagram ads agency

Can't keep your Meta ads live? Let's fix that, then make them sell.

We learn who your buyers are first. Then we make 8 to 15 genuinely different ads, each with its own page, on strong accounts from official Meta partners.

  • Research on who buys and why, before a single ad is made
  • A real person approves every ad before it runs
  • Your spend, every ad and every sale, live in one dashboard
Book a strategy callNo long-term contracts. Restricted and high-risk brands since 2016.

Brands we've worked with

Sound familiar?

Approved on Monday. Pulled by Friday. Account gone the week after.

Daily sales30 days 1234123Account restrictedFound out late · excuses, no fixHanded to a juniorAccount down · spend lostAccount down → new account liveon the same pixel, data keptAds from deep buyer researchEvery result in one dashboard
Illustration · example data

Right now

Your ads get rejected and nobody can tell you which word did it.

An account goes down and takes your data and your spend with it.

Five ads that all look the same, sending everyone to one page.

Excuses every week, when you wanted answers.

With us

Ads run on stronger accounts from official Meta partners, never your own page or Business Manager.

If an account goes down, a new one goes live on your same pixel, so your data stays.

8 to 15 genuinely different ads, each landing on a page built for that buyer.

You see every ad, every dollar and every sale yourself, every day.

What you get

A whole team's worth of work behind every ad.

Before a single ad
  • Written buyer profiles the whole team works from, each matched to how ready that buyer is to buy.
  • An honest look at your current ads and pages. Sometimes we tell you to use none of them.
  • A strategy built from the research, that audit and what has worked for you before.
The ads and the pages
  • 8 to 15 genuinely different ad ideas: people talking to camera, street interviews, podcast-style clips, animation and still images.
  • A page for every ad idea: an article or list page for buyers who don't know you yet, a sales page for buyers ready to go.
Every day after launch
  • Fresh ads swapped in as the old ones tire, so your account never goes stale.
  • Daily checks on budget and which ads run.
  • A dedicated account manager, a weekly report and a weekly call.

How it works

Four steps from one call to ads that keep getting better.

  • Step 1: Strategy call

    A free 30-minute call about your brand and your ads. Then a written proposal, so you know exactly what you're getting.

  • Step 2: Research and audit

    We find out who your buyers are, in their own words, what they want and what your rivals run. Then we check your current ads and pages against how Meta picks who sees what.

  • Step 3: Ads and pages

    We make 8 to 15 different ad ideas and a page for each angle. You see the pages on a private preview, and nothing goes live until you've approved it.

  • Step 4: Launch, then keep improving

    A steady launch on a strong account. Then we read the numbers every day, put more behind what works and swap in fresh ideas as ads tire.

We work toward a target cost per customer. We don't forecast results or promise a timeline.

Keeping ads live

How we keep your ads running in a restricted category.

  • Strong accounts.

    Your ads run on ad accounts from official Meta partners, never your own. Stronger accounts usually mean cheaper reach and cheaper sales.

  • Careful wording.

    Meta's rules move, so every ad is worded and shot for what it allows right now, and a person checks it before it runs.

  • A way back.

    If an account goes down, we get a new one, attach your same pixel and relaunch. Meta needs a short time to relearn, and your data is kept.

When accounts are lost, the main cause is Meta changing its systems across the board.

Sanitised or direct: it depends.

It's not black and white. Some brands do best with a fully compliant route, with the product a click or two away. Others do best when Meta's checking bots see a plain, safe page and real buyers who clicked land on the page built to sell.

We choose per brand and per goal, on Meta only. We have never lost an ad account to Meta's rule against it.

Your numbers, on your screen

See what every ad spends and brings in, live.

  • Spend, live, and click tracking that links each sale back to the ad.
  • Every ad, and how it's doing.
  • A weekly report, a weekly call and a private chat channel with our team.
Real Icarus screen. Client names, money and account details blurred.

We judge ads on what a new customer costs you against what they spend with you over the months after. The first order often only pays back the ad. The profit is in the orders that follow.

Who it suits

Brands whose ads keep getting pulled. And brands that want them to sell harder.

Been banned before? Many of our clients came to us after exactly that. And if your category is easy, the same research and ad volume still apply.

Who you work with

Real people run your ads. Not a junior, not a faceless bot.

Michael Porke, co-founder, in the Icarus office

Michael Porke, co-founder

Leads paid advertising on Meta and the creative behind it.

Simon Jordan, co-founder, at his desk in the Icarus office

Simon Jordan, co-founder

Leads client strategy and the relationships with the ad platforms.

Michael Porke with two members of the Icarus team

Behind them, experienced marketers working with our own agent team, and a dedicated account manager for you.

Michael and the team planning round a tableMichael with two of the team working through a plan at the whiteboardThe team talking in the office kitchenSimon with Ibtasam and Antonis at the office deskSimon and Michael with the team at the pub after workSimon and Michael at their desks in the office

The questions you'd ask us on the call.

Simon and Michael with coffees in the office
Can you run Meta ads for my category?

Most likely. We've run ads for restricted and high-risk brands since 2016: cannabis, CBD and hemp, kratom, peptides, vape, gambling, adult and more. Over 300 brands so far.

How do you keep ads running without getting banned?

Strong accounts from official Meta partners, careful wording that changes when Meta's rules do, and a person who checks every ad before it runs. We won't promise you'll never lose an account. We will tell you what happens if you do.

What happens if an ad account goes down?

Usually we get a new account, attach the same pixel so your data is kept, and relaunch. Meta then needs a short time to relearn.

What is Andromeda, and why do I need so many different ads?

Andromeda is how Meta now picks who sees your ad: it reads the ad itself. Ads that look alike get treated as one ad, so we make 8 to 15 that are genuinely different, each reaching a different kind of buyer.

What do you measure?

What it costs to win a customer against what that customer is worth over the months after. Never the first sale on its own.

How quickly can I expect results?

We don't forecast results or promise a timeline. Your proposal sets out the plan, and you watch every bit of it live from day one.

What does it cost, and is there a contract?

Price and ad spend are set for your business on the call and written into your proposal. We don't put prices on the website. No long-term contracts.

Simon JordanMichael Porke

Done with bans and excuses? Let's get your ads live and selling.

A free 30-minute strategy call about your brand, your ads and whether we're a good fit. If we're not, we'll tell you.

Book a strategy callNo long-term contracts. Over 300 brands since 2016.