AI influencers
Stop renting creators. Own your AI influencer.
We build one character for your brand: a face you pick, a voice, a home and a way of talking. They post three times a week on accounts you own, front your ads and say “I use this” about your product. Next week they do it again, and there's nobody for you to chase.
The character is yours. If you leave, they leave with you.
- Three posts a week, more if you want them
- A face you pick, locked once it's picked
- Marketing CBD, vape, kratom and peptide brands since 2016
- Yours to keep
Every creator you've hired was on loan
Your best ad is getting tired, and there's nothing fresh to rotate in.
You've been here before. You paid the deposit. Some creators delivered. Some ghosted. One made you an ad that worked, and then the licence ran out, or the price went up, or the replies stopped.
So you tried the tools. Now you do the retakes yourself. The face shifts between clips, the label on your own product turns to gibberish, and the first comment asks why it looks fake.
Most of those creators did good work, then moved on. The face was theirs, so it left with them.
So we build your AI influencer, and we run it
One character, made for your brand and nobody else's. This time the face stays.
Behind your character is the Icarus agentic system. Remi, your influencer expert, is an agent that never sleeps: always studying who's winning in your niche, planning your month and getting the next video made. Marketers who've run paid social for restricted brands since 2016 make the decisions and check what goes out. Nothing posts until you've said yes.
So it runs the way a system runs. The standard on post forty is the standard on post one, the work doesn't wait for anyone's free afternoon, and you can see all of it.
One face your audience gets to know, three times a week
01 / 04
A character that's yours, down to the kitchen
- You pick the face. We bring you faces made for your brand. You choose one. Once it's picked it's locked, so post forty looks like post one.
- A whole person. A name, a life, a way of talking. They sound like the same person in month six.
- A home of their own. A kitchen, a bedroom, a car and a gym, with the same things in them every time. Your audience learns the place as well as the face.
- A voice nobody can tell from a real person. Audio is where most AI faces give themselves away. Ours doesn't.
- Real enough to wonder. An ordinary person with real skin and no beauty filter. The kind of face that makes someone stop scrolling to look twice.
- A look people spot in one second. Their feed is shot and cut their way, so your audience knows whose post it is before they read the name.
02 / 04
Videos that start from what's already working
- We study your niche first. The creators already winning with your buyers get watched before a single video of yours is planned.
- Every video remakes a format that already works in your niche. You start from a winner, never from a guess, and each post is built around a real product of yours.
- You see the whole month before anything is made. No surprises in your feed.
- Recipes and trends, in their face and their kitchen. Recipe videos that look like the ones your buyers already watch.
- Filmed like a phone. Handheld, front camera, a little wobble, captions on. Finished vertical videos, ready to post.
03 / 04
Your product in their hands, and “I use this” in their mouth
- They use it on camera. They hold it, open it, test it and talk it up. Your product turns up inside their day, not in an ad break.
- They say “I use this”, in their own words. It lands as a recommendation from a face your audience already follows.
- Your product looks like your product. Your pack, your label, your logo, on screen.
04 / 04
On your accounts and in your ads
- Three posts a week, more if you want them. On Instagram, Facebook and YouTube Shorts, on accounts you own, set up and run for you by our social team.
- The same face in your ads. Talking-head ads, street-interview style, creator-style clips. Fresh ad creative from a face people already recognise.
- And we can run those ads. The face that fronts your posts can front your campaigns on Meta and Snapchat, with one team doing both.
- More than video. Carousels, photo posts and stills, all in the one look.
- Bigger moments when you want them. A promo, a character scene, an animated spot, built around the same face.
The character is yours. If you leave, they leave with you.
A creator's face comes with an end date. This one doesn't.
The face, the voice, the name and the home are yours. We work on accounts you own, so you keep those too. There's no long-term contract holding you here.
This is a face your brand keeps, on accounts your brand keeps.
Book a callOne form to start. After that, you mostly say yes or no.
- One form. No complicated passwords. A few buttons and you're in.
- Your Slack channel. Daily talk with the team. Quick answers from people, no tickets.
- Your Icarus dashboard. Everything you buy from us lives in the one place, next to your ads, email, SEO and social if we run those too. Ask your influencer expert anything there, any hour.
- Your yes. Nothing posts until you've said yes. A person on our side approves every character and every post as well, so nothing ships that nobody looked at.
“Impressed with how easy that was. You obviously prioritize UX.”
Making a face is the easy part. Knowing what sells took us ten years.
- We've marketed the hardest categories since 2016. Cannabis, CBD and hemp, kratom, vape, peptides. Over 300 brands. We know what makes a buyer stop, and what gets a post or an ad pulled.
- People decide. Agents do the heavy lifting. Michael Porke leads paid advertising and co-judges the creative. Simon Jordan builds the agentic system behind it. The agents give us the speed. The calls are ours.
- We ran it on our own brands first. Your character is built the way we build our own.
- One team for the face and the ads. The people planning your character's month are the people who know what your paid social needs next.
What store owners ask us first
What is an AI influencer?
An AI influencer is a character built for one brand: one face, one voice, one home and one way of talking. Yours posts three times a week on accounts you own, fronts your ads and says “I use this” about your product. We build the character and we run it for you.
Will it look fake?
Watch the videos on this page and judge for yourself. Real skin, no beauty filter, and a voice with a room around it.
Won't people get bored of one face?
The face stays. The videos don't. Each one remakes a format that's working in your niche right now, so your audience gets a person they know doing something new.
Who owns the character?
You do. If you leave, they leave with you.
Where do they post?
Instagram, Facebook and YouTube Shorts, on accounts you own. Three posts a week, more if you want them.
Is it allowed?
Yes, and we handle the labelling.
My product is restricted. Is that a problem?
It's where we learned the job. Tell us what you sell on the call and we'll tell you how we'd handle it.
Do I have to drop my real creators?
No. Keep any that are earning their place. Your character is the one you never have to chase or re-license.
What do I have to do?
Fill in one form, pick your face, say yes to the month. We do the rest.
Can you promise followers or sales?
No. We don't forecast for anyone. What we stand behind is the work: a face that's yours, in videos built on what's already working in your niche.
What does it cost?
The price is set on the call, once we know what you sell and how much you want made. There's no long-term contract.
Let's work out who your brand's face should be
Tell us what you sell and who buys it. We'll tell you the character we'd build and how we'd put them to work. If it's not for you, that's totally your call.
Book a call