Email marketing for e-commerce brands Next month's email is already made. It's waiting for your yes.
Ian, your email expert, plans, writes, designs and builds your flows and campaigns ahead of time, inside your own email account. Marketers with ten years in the hardest categories online make the decisions. You see all of it in your Icarus dashboard, and nothing sends until you approve it.
- 23 flows live
- 101 emails inside them
- 72 campaigns booked ahead
- Marketing the hardest categories since 2016
Flows and campaigns counted on the brands we run, 12 November 2026.
Email is the job everyone means to get to.
Run it in-house and it gets built once, in a quiet week, and never opened again. The welcome flow from two years ago is still going out. Nobody remembers what's in it.
Hand it to an agency and you wait. A document of copy turns up the day before the sale. The design looks like somebody else's brand. At the end of the month there's a report, and you still couldn't say what was sent.
The people were never short of expertise. The work was slow because every email waited on somebody's week, and you couldn't see it because nothing was built to show you.
So we rebuilt how an agency delivers.
Icarus runs on an agentic system we built ourselves. People decide. Agents that never sleep do the heavy lifting. And your email lands in front of you, finished, for a yes or a no.
Meet Ian, your email expert. He doesn't sleep.
Ian is the Icarus agent for email. He carries a full expert method for e-commerce email, with rulings from our co-owner Simon Jordan sitting above it, and he is always on your account:
- reading your email account and your store, so the plan starts from what is really there
- planning your flows, your next month of campaigns and how your list grows
- writing and designing every email
- building all of it as drafts inside your own account
- reading the results every week
Before an email reaches a person, two more experts have had a go at it. One exists only to find what's wrong with it. The other sees nothing but the words and has to say what the offer is. If they can't, it goes back.
People make every call.
Ian does the volume. Marketers at Icarus approve every design, book every send and switch on every flow. Nothing reaches your customers because an agent felt like it.
You approve the plan. Then you approve every design.
First you get one page: what we found in your account, what we'll do and why, your flows, your list growth, the months ahead and sample emails. It is written in plain English. There are two buttons on it, Approve plan and Request changes.
Ask for changes and your words go straight back to Ian. A new version comes back to you.
Then the designs arrive, each one ready for your approval, on desktop and on phone. You approve the design. Only then does one of our marketers book the send.
If you say nothing, nothing sends.
E-commerce email marketing, all of it, made for you and kept running.
Every flow, with rules for when it stops
Welcome, browse, cart and checkout reminders, after the order, reorder, win-back, VIP, back in stock, and the clean-up flow for people who have stopped reading. Yours are planned for your store, from 21 flow methods we work from.
Each flow knows who gets in, who is kept out and what ends it. Somebody who has just bought doesn't get chased to buy.
A full month of campaigns, booked ahead
The month is planned, written, designed and booked before it starts. You see every send on a calendar, and you've approved every one.
Emails designed around your real products
Every email is designed with your own product photos and your logo, then checked product by product against the real photo. Each design is looked at twice, at desktop width and at phone width, before you see it.
Pop-ups and forms that grow the list
A pop-up for desktop, a separate one for phones, a footer form and a form for your blog, each planned, designed and built in your account.
And the SMS side starts here. Your pop-ups can collect mobile numbers with the right consent, alongside email, into a text list in your own account.
A list that stays healthy
We build your engaged groups, a do-not-mail group, and a flow that clears out the people who stopped reading. Campaigns go to people who have engaged in the last 30 days. One week a month we reach back to 90.
Discount codes, made and tested
The codes in your emails are made by us and tested by us before a customer ever types one in.
Numbers you can read
Email revenue for the last 30 days. Revenue and orders for every single email, as your email platform counts them. And a weekly note that says what happened.
All of it is yours
Everything is built inside your own email account and sends under your own sender name. If you ever leave, every flow, campaign, form and design stays right where it is.
Three things from you. Then it's in our hands.
- Fill in one form.
- Paste one key from your email account into your dashboard. That connects it. The key is tested on the spot and stored encrypted.
- Answer a few questions only you can answer, like your footer address, your prices, or a compliance fact for your category.
From there you have two places. Your Slack channel, for talking to the team day to day. And your Icarus dashboard, where your email sits beside every other service you take from us.
Ask Ian anything in your dashboard, any hour. When you want a person, he takes you straight into Slack.
What you never touch
The audit, the flow build, the entry and stop rules, the segments, the writing, the design, the product checks, the discount codes, booking sends and switching flows on. All ours.
Ten years in the categories where marketing is hardest.
We've marketed restricted brands since 2016: cannabis, CBD, kratom, vape, peptides and more. Over 300 brands in that time. If your category is an easy one, you get the same standard and none of the headaches.
We know what email is for, too. We run ads, so we know what a customer costs to win. For a brand people buy from again, retention changes what you can afford to pay for that customer. That's why email gets the same seriousness here as the ad account.
And we run this system on our own brands before it goes near yours. The emails on this page are real ones.
Claims, prices and offers stay your call. We write what you ask for, and your prices, codes and product names are checked against your own files before you see a draft.
Questions owners ask us
Do you send SMS as well as email?
The sending we do is email. On the SMS side, your pop-ups can collect mobile numbers with the right consent, alongside email, into a text list in your own account.
Which email platform do you work in?
Klaviyo. Everything is built inside your own account. On something else? Tell us on the call.
I already have flows. Do you throw them away?
No. We read your account first: flows, campaigns, forms, lists and orders. Your plan says what we found, what we'll do and why, and nothing is built until you approve it.
Agents write the emails. Will they read like it?
Read the ones on this page and judge. Every email is written, then picked apart by a second expert, then read cold by a third who has to say what the offer is. After that a marketer at Icarus approves the design. After that, you do.
Will it sound like my brand?
You approve the plan before a word is built, and every design before it sends. If something's off, hit Request changes and say so in your own words. Ian sends back a new version.
My category is restricted. Is that a problem?
No. Icarus runs email marketing for restricted brands, and has marketed restricted categories since 2016: cannabis, CBD, kratom, vape, peptides and more. Your claims and offers are your call, and we write what you ask.
What results should I expect?
We don't forecast. You'll see email revenue for the last 30 days and revenue and orders for every email, as your platform counts them, and you'll get a weekly note. Judge us on what you can see.
What does it cost?
It's set on the call, on the size of your store.
What if I want to leave?
There are no long-term contracts. Everything we built stays in your own account.
See what your next month would look like.
Book a call. We'll talk about your store, your list and what's already in your account. Then it's totally your call.
Book a call