Web design agency: websites, stores and landing pages
Web design and landing pages, built while you watch
A custom page for every campaign you run, from the marketers who've run ads in the hardest industries since 2016. Theo, your web expert, never sleeps. You see every stage, and nothing goes live without your yes.
- Marketing restricted brands since 2016
- Over 300 brands
- Every page custom, never a template
- The whole purchase walked before launch
The old way: pay, wait, then a big reveal
You agree a price. Then come the weeks where there's nothing you can open, and every question gets the same answer: it's coming along.
At the end, the reveal. Sometimes it's a theme with your logo on it. Sometimes it's a page that hardly mentions what makes your product worth buying. You find out which when the money is already spent.
Then the next campaign needs a page of its own, and the wait starts again. So it doesn't get one. Every ad goes to the same page, whoever clicked.
The skill was never the problem. The way the work reached you was. So we rebuilt it as a system.
Theo builds. Our marketers decide. You approve.
Icarus is a full-service marketing agency that runs on its own agentic system. For your website, that system is three expert agents, each carrying ten years of our know-how.
- Theo builds.Your web expert plans the page, builds it and checks it. Ask anything in your dashboard, at any hour.
- Wren writes.Every word on the page, from your facts.
- Leo makes the pictures.From your real product photos, with film where the page needs it.
They don't sleep, so your page never waits on someone's diary.
They don't decide alone, either. People at Icarus approve your brand pack, the sections that carry each page and the launch. They are the same marketers who've run ads for restricted brands since 2016, so they know what the click cost, what the ad promised and how ready that buyer is. Simon, Michael and the team make the calls, and the page is theirs to answer for.
An agency can't put in those hours. A page builder doesn't come with the ten years, and nobody runs it for you.
Why yours won't look like every other new site
You've seen them. The same cards, the same text, the same colours. They look alike because they were made from nothing. Yours starts from your brand, your facts and the best stores in your category, and a person decides what stays.
What you get: the right page for every click
Someone who has never heard of you and someone with their card already out shouldn't land on the same page. So you don't get one page for everything. You get the page each campaign needs, and the next one when your ads change.
Landing pages
Advertorials for the cold click
For the buyer who's never heard of you. A story-led page that earns their interest before it asks for anything.
Listicles for the buyer still comparing
For the one with three tabs open. The reasons to pick you, in the order their doubts come up.
Sales pages for the buyer who's ready
A clear offer, the proof beside it, and nothing between them and the checkout.
Quiz funnels
A few easy questions, then the product that fits their answers, and why it fits.
Ecommerce stores and custom websites
A full custom store or site
Home, collection, product page, cart and checkout. We study the best stores in your category first, then build yours from your own brand. Never a template, never a copy of someone else's. The screens most builds forget are planned in too: the empty cart, the sold-out product, the failed payment.
Your current store, rebuilt
Already selling? Your current site stays live while the new one is built and checked on its own private address. Your old page addresses are kept working. The switch is one step, and it can be undone.
In every build
Words that come from your facts
Every price and claim on the page comes from a fact sheet, locked before a word is written. Wren drafts the copy, it gets torn apart and rewritten, and a cold reader tests it before you see it.
A look taken from the best
Every section is modelled on a real example from the best stores in your category. The sections that carry the page (your hero, your product story, your comparison) are designed on their own and approved by a person.
Pictures made for the page
Leo makes them from your real product photos, with matching pictures for the ads that send people there. Where the product earns it, it can turn on the page in 3D, wearing your real label.
Checked before your buyers arrive
Built and checked at phone, tablet and desktop size, because your ad traffic doesn't arrive on a designer's monitor. Cart and checkout come from a tested base, and tracking is built in from the start. Before launch we walk the whole purchase with a test order, then run twenty checks on the finished site: legal pages, speed, privacy, links and more. You should never be the one who finds the broken checkout.
Brand and facts first. Then the best stores in your category, the page plan, the words, the look, the build and the checks. Then your yes.
Book a callEvery stage arrives in your dashboard, waiting for your yes
No curtain. Your website has its own room in your Icarus dashboard. It shows your site stage by stage: your preview, your design, your built site, going live. Each one says where it stands, from "We're working on it" to "Ready for you".
When a stage is ready you get a private preview link and two buttons. Open the preview on your phone. Click everything. Then approve the stage, or ask for changes and say what you'd change.
Got a question at midnight? Open Ask Icarus in your dashboard. Want a person? You're one click from the team in Slack. Never an unanswered message.
Look in as often as you like, or wait until an approval lands. Nothing goes live without your yes.
One form, and we take it from there
You fill in one form and press a few buttons. There are no complicated passwords to dig out.
Your dashboard lists the few things we need from you, like your logo, your photos and your products, and marks which ones can wait. Your facts come from your own site and files first.
Then you have two things: your own Slack channel for day-to-day talk, and your dashboard, where the work shows up. From the first day you're held by the hand, by the team and by Theo, until the first page is in front of you.
"Impressed with how easy that was. You obviously prioritize UX."
Anne-Lise, Icarus client
Add ads, email, SEO or social later and they appear in the same dashboard.
Built by marketers who've sold the hardest products online since 2016
We've marketed brands in restricted industries since 2016: cannabis, CBD, kratom, vape, peptides and more. Over 300 brands in all. In those industries a page has to work harder than anywhere else, and a lazy one costs you from the first click. That standard goes into your pages, whatever you sell.
We build for ourselves first
The stores of our own brands are our builds. So are the landing pages our own ads run to. So is this page: Wren wrote it, Leo made the film, Theo built it, and a person approved it before you saw it.
Questions owners ask before they book
What kinds of pages do you build?
Icarus is a web design agency for online brands, restricted ones most of all. We build landing pages (advertorials, listicles, sales pages and quiz funnels) and full custom stores and websites. Each landing page is built for one campaign and one kind of buyer.
Will I see it before it's live?
Yes. Each stage shows up in your dashboard with a private preview link and two buttons: approve, or ask for changes. Nothing goes live until you approve it.
What happens to my current site while you build?
It stays live. The new site is built and checked on its own private address, and your old page addresses are kept working. The switch is one step, and it can be undone.
I already have a store on another system. Can you take it on?
Yes. We rebuild it as a custom store. You send us the exports from your current store and a list of the page addresses you have today, so we can keep them working.
Who holds my domain and my payment account?
You do. You buy and hold your domain, and your payments go through your own payment account.
How much of my time does it take?
One form to start. After that you send the few things your dashboard asks for, then open each preview and approve it or ask for changes. You never write a brief from a blank page.
Is my site built from a template?
No. Every site is custom, built from your own brand and from real examples in your category. It is never a copy of another brand's site.
Agents build it. Who is in charge?
People. Agents do the heavy lifting, which is why the work never stops. Marketers at Icarus approve the brand pack, the key sections and the launch, and you approve the page.
How long does a page take?
There's no date on this page, because builds differ and we won't print one we might break. What you get is sight of it: the order is the same every time, and you can see where your page is whenever you look.
What does it cost?
It depends on the size of your business and what you need built, so we set it on the call. You won't find a price list here.
Is there a contract?
No long-term contracts.
Do I have to run my ads with you?
No. Each service has its own agreement. If we do run your ads, the page and the ad are planned by the same team, and both sit in the same dashboard.
Do you only work with restricted brands?
No. Restricted industries are where we've worked since 2016, and they're the hardest place to sell online. Any online brand can hire us.
Tell us about the campaign. We'll tell you the page it needs.
Book a call with the team. Bring what you sell, who buys it and where your clicks come from. You'll leave knowing what we'd build first.
Book a callOne form to start. No long-term contract.