SEO and AI search Stop waiting for your SEO. Watch it happen.
Icarus runs your SEO and AI search for you. Sage, your SEO expert, is an agent that never sleeps, built on ten years of marketing in the hardest industries. The marketers behind Sage make the calls. Every article, page and link lands in your dashboard in plain English. No article, no new page and no paid link goes ahead without your yes.
- Restricted categories since 2016
- Over 300 brands
- No long-term contract
- Your accounts stay yours
105 seconds on what changes when your SEO never stops and you can see all of it.
Read what the film says
This film has music and words on screen, with no voice-over. It runs for about a minute and three quarters.
It opens on the old way. You pay an agency for SEO. Then you wait. A report you can't read arrives. So does a spreadsheet of links you'd never have picked. Over all of it hangs the line every owner has heard: "SEO takes time." And you still can't see what you paid for.
Then the turn. SEO works. The way agencies deliver it doesn't. So we rebuilt the delivery: the same expert SEO, run by agents that never sleep and guided by real marketers.
You meet Sage, your SEO expert. Sage is always analysing your site, always writing articles, always finding backlinks, always chasing PR, always planning the next move. Sage doesn't work alone. Theo builds the pages. Leo makes the pictures and video. It happens at 3 a.m., on a Sunday, while you sleep.
Then you log in to your Icarus dashboard. Articles written. Pages built. Links placed. All of it explained in plain English. Nothing goes live without your yes. You press Approve, and you're in control now.
A question at midnight? Ask Sage, right there in your dashboard. Want a person? Sage takes you to the team in Slack.
What do you get? A site Google can read. Internal links that sell. Backlinks. PR. Articles. Collection pages. AI citations in ChatGPT, Perplexity and Gemini. Measured, and always improving.
Behind Sage are people: Simon, Michael and the Icarus team, with ten years in restricted industries. Everything we know, Sage knows.
The film ends on three lines. No more waiting in the dark. SEO that never stops. And you can see all of it. The last frame is the Icarus logo, the words "SEO and AI search" and a button: Book a call.
You hired experts for your SEO. Then the work disappeared.
You handed SEO to an agency because it isn't your job to know how it's done. Then one month you asked a simple question: what did I pay for?
You got a report you couldn't read, a spreadsheet of links you'd never have picked, and a reminder that SEO takes time.
It does take time. But months in, you should be able to point at the work. You couldn't, because it was all happening somewhere you weren't allowed to look.
SEO works. The way it gets delivered is what's broken. So we rebuilt the delivery.
Meet Sage, your SEO expert. Sage doesn't clock off.
Icarus is an agency rebuilt as a system. Sage is the part of it that runs your search work, and Sage knows what we know: ten years of marketing the brands other agencies turn away.
So while you run the business, Sage is:
- Reading your site for anything stopping Google from listing the pages that sell.
- Writing the articles your buyers are searching for.
- Finding backlinks and PR worth having.
- Watching your rankings, your rivals and the AI answers in your category.
- Planning the next move, from what the data says this week.
Sage doesn't work alone. Theo builds the pages. Leo makes the pictures and video for them. And Simon, Michael and the Icarus team run the whole system and make the decisions. The agents do the heavy lifting. People make the calls.
None of it waits for a Monday meeting. It's happening at 3 a.m. on a Sunday too.
Log in, and it's all there. The big calls wait for your yes.
Your Icarus dashboard is where your SEO lands, piece by piece, as it's made.
To approve.
Every article, new page, piece of store copy and link offer arrives finished, with a plain-English note on what it is and why we made it. Approve it, ask for changes or decline it. None of it goes live, and no link is bought, without your yes.
Work done.
Everything made and fixed for you, in one list. Fixes to your site we get on and make, and each one shows here. Ask what you paid for this month and you can point at it.
Your plan.
What happens next, why, and what could slip.
Links.
Every link, where it sits and whether it's still live. Paid offers show their price before you say yes.
A question at midnight? Ask Sage.
Sage is in the dashboard with you, any hour. Ask what we've done, what's waiting for your yes or what a number means, and you get an answer in terms you understand.
Want a person? The Icarus team is in your own Slack channel, and Sage points you there when a question needs them.
Everything in your SEO and AI search service
Found on Google. Named in AI answers. Here are the ecommerce SEO services that get you there, and every piece of the work shows up in your dashboard.
On your site
A plan aimed at the top of your niche.
On day one we check for anything quietly stopping Google from reading your money pages, penalties and spam links included. Then your goal is set against the top 8 to 10 stores you compete with, and written in plain words. Every month you see what moved: pages listed, searches you show up for, page-one places, AI answers naming you, new links.
A site Google can read.
Indexing, sitemaps, redirects and site health fixed. Bing set up too. Every money page is checked each week, so a fault is caught before it costs you sales.
More from the pages you already have.
Pages already on page one or two come first: sharper titles, headings and structure, and internal links that walk buyers to the pages that sell. Old pages are refreshed, and overlapping ones are merged only with your yes. You're never charged for a new page you didn't need.
Every page you're missing.
Collection pages, product pages, comparison pages, pages for the cities that matter to you, and articles that answer your buyer better than what ranks today. All in your brand voice. Theo designs and builds them like real store pages, and Leo makes the pictures for them. No stock photos.
Around the web
Backlinks with a reason to exist.
Listings, guest posts, resource pages and brand mentions turned into links. When a paid link is worth buying, you see its price first and it comes out of a link budget you set. We ask every seller for a 180-day replacement, and we check each link five times in its first 180 days to see that it stayed.
PR with your name in the story.
Journalist requests answered, expert quotes placed, press releases sent, and stories built on your own numbers that give writers a reason to link to you.
Your name on pages that already win.
The lists your buyers read. The pages AI tools already quote. You show up there while your own pages climb.
In AI answers
A score for whether AI names you.
We take up to 15 real questions buyers ask about your category and your brand, and put them to ChatGPT, Perplexity and Google's AI answers. The buyer questions are asked three times each, because one answer isn't a reading. You see how many answers name you, checked every week and summed up every month.
Pages built to be quoted.
Your pages are written answer first, so a section can be lifted straight into an AI answer. And your company facts are made the same on every page AI reads, so ChatGPT, Perplexity and Gemini describe you correctly.
Numbers you can check
Rankings from Google itself.
Don't take our word for a number. Yours come from Google's own data, so you can check every one in your own Search Console.
A morning check, so nothing waits a month.
Every morning your store is checked for rank drops and site faults. Your rivals are checked every week.
A live monthly report.
One page with a month switch: rankings, AI score, clicks, links, articles and sales from search.
Always measured. Always improving. And the plan moves with the data, with you told first.
One short form to join. We take it from there.
Joining takes one short form and access to your site and your Google data. No password chase. No week of back and forth.
We work on accounts you own, so you keep them. Your Google accounts, your site and your data stay yours.
From the first day you have your dashboard and your own Slack channel with the Icarus team, and you're held by the hand from the first day, by the team and by Sage. When you want email, ads or social, they sit in the same dashboard.
"Impressed with how easy that was. You obviously prioritize UX."
Ten years in the hardest industries, built into a team that never sleeps
We learned this where it's hardest.
Icarus has marketed restricted brands since 2016: cannabis, CBD, kratom, vape, peptides, supplements. Over 300 brands. That standard is what every brand gets from us, restricted or not.
An agency can't do the hours. A tool hasn't the ten years.
Sage has both. Everything Simon, Michael and the team know about search is in Sage, and they still make every call that matters.
One team for search and ads.
We run paid ads for these brands as well, so your search and your ads are planned together.
New tactics get tested on our own brands first.
Search and AI answers keep changing. We go looking for what wins now, try it on brands we own, and put what works to work for you.
Questions owners ask before they book
How long before I see something?
You see work in your dashboard from the start: the first-day check, the plan, then pages, articles and links arriving for your yes. Rankings and sales from search take longer, and we don't sell dates. Every month you see what moved.
Can you guarantee rankings, or that ChatGPT will name me?
No. Nobody can, and we don't. What you get is the work that earns both, in front of you, and a score that shows whether it's landing.
Will the articles read like a machine wrote them?
No. Sage works from ten years of our marketers' methods, every piece is checked before it goes live, and people make the calls. And no article goes live without your yes. Read the first one and judge it yourself.
Can't I do my own SEO with ChatGPT?
You can ask it, and it will answer with confidence. It doesn't know your site, your rivals or what Google does with your category, and it won't tell you when it's wrong. We've had an owner leave to try exactly that, and come back.
Could this get my site penalised?
No article, new page or paid link goes ahead without your yes, paid links are vetted before you see them, and new tactics are tested on our own brands first. When rankings dip after a Google update, we find the cause before we touch anything.
Is there a contract?
No long-term contract. And we work on accounts you own, so your Google accounts, your site and your data stay yours.
Do you only work with restricted brands?
No. Restricted categories are where we earned our standard, and they're still the brands we know best. Any online brand that wants that standard is welcome.
Do you manage my Google Business Profile?
If you already have one, yes, we manage and optimise it. We don't set up a new one for you.
Who do I talk to?
Sage, in your dashboard, any hour. And the Icarus team, in your own Slack channel.
Tell us about your store. We'll tell you where we'd start.
Book a call. Tell us what your SEO has done for you so far and what it hasn't. We'll tell you plainly where we'd begin, and you can see how the work would reach you.
Book a callNo long-term contract. No pressure.